Get to Know Our CEO
Robin McGee is a spunky combination of ambition and selfless passion. She is a loving mother, dedicated yogi, and
fearless leader. For over three decades, Robin has been creating and defining brands while bringing them to life in many
forms. She has cultivated award-winning makeup collections and led beauty companies into million dollar successes through
many market channels.
Her love for beauty started with her career as a Cosmetic Buyer for Nordstrom, followed then by a deep dive into advanced
esthetics and wellness. Throughout her career, Robin has served in many senior management positions and now as CEO of
Osmosis Skincare and founder of Osmosis Colour. She has managed and developed many acclaimed brands from start up to worldwide
distribution and has now helped lead the innovative fusion of beauty and wellness with Osmosis.
Her passion for inspiring others to reach their potential through authentic moments has become the 'why' she loves doing what
she does. Her heart is embedded in the idea that people have endless potential once they open up to it. Robin's success stems
from her natural marketing sizzle and seasoned industry strategies. Her energy is contagious and her expertise in the beauty
industry drives more than just success, it creates permanent, positive change in the lives of others.
